Web Elements

• Should always contain actions written clearly and concisely
• Capitalize every word, including articles
• Within text/instructions, capitalize and bold navigation and button labels as they appear in the app or website (Tap the Submit button)
• Make button text as brief as possible; avoid sentence-length text

• Use when multiple choices may be selected
• Use sentence case

• Use when only one option may be selected
• Use sentence case

• Capitalize every word of form titles
• Use sentence case for form fields
• Only request information that is needed and will be used

• Capitalize every work of headings (except articles [a, an, the] and conjunctions [and, but, for, nor, or, yet, so]
• Aim to keep heading length short; do not exceed one line of text if possible

• Give every image descriptive alt text

• Underline links

Bulleted Lists

• Use sentence case for each item and strive to use complete sentences unless the list items are short descriptions or make sense to appear as phrases
• Do not put a period at the end of a bulleted item unless there is more than one sentence in the bullet

Numbered Lists

• Only use for step-by-step instructions
• Separate steps into logical chunks, with no more than two related actions per step
• Use sentence case for each item and strive to use complete sentences

• Use sentence case

• Capitalize every word in main navigation (except articles [a, an, the] and conjunctions [and, but, for, nor, or, yet, so])
• Use sentence case for sub-navigation

• Aim for 45-85 characters per line
• Try to keep length at <16 lines